2025 Trends and Predictions for Consumer Goods Professionals
Explore the landscape of trends for the upcoming year ranging from global impacts and consumer preferences to business strategy and marketing...
Revenue Growth Management Blog
Get the industry expertise you need to effectively manage trade promotions, optimizations, and revenue growth management for CPG innovators.
Subscribe to receive TPx and RGM insights straights in your inbox
CPGvision Platform
Why your software vendors need their own SOC certification
Discover why SOC-2 certification is essential for SaaS providers. Learn how it goes beyond cloud provider security to protect product integrity,...
CPGvision Team
Nov 12, 2024
TPM
Managing complex distributor relationships in TPM
You don’t need a custom TPM to handle complex routes to market. Discover how a configurable solution, guided by industry experts, can give you the...
CPGvision Team
Oct 31, 2024
Expert Series
What is scalability and why is it vital for Trade Management and Optimization software?
Discover why scalability is essential for Trade Promotion Management (TPM) and Revenue Growth Management (RGM) software. Learn how CPGvision by...
Bartosz Dudziak, Chief Technology Officer
Oct 28, 2024
TPM
Managing Trade Spend in Consumer Goods
Managing trade spend is an exercise in balancing your customer requirements with the increasing need for profitable revenue growth. Effectively...
CPGvision Team
Sep 30, 2024
TPM
Cross-functional, Collaborative Business Planning
Your trade promotion management software can be the center of your planning cycle, where everyone is using the same data, the same way, and all...
CPGvision Team
Sep 30, 2024
Expert Series
Legacy Software: The Ball and Chain Holding your Business Back
When it comes to software, your legacy systems are holding your company back. This is especially true when it comes to trade and revenue growth,...
Adam Bartkowski
Sep 20, 2024
TPM
Balancing multiple trade fund management goals for sustainable success in Consumer Goods
Understanding and maximizing the role of trade fund management can lead to sustainable success for CPG manufacturers. Read this valuable blog on how...
CPGvision Team
Sep 19, 2024
Expert Series
Trade Promotion Management Software can (and should) drive your business forecasts.
If your Trade Promotion Management software is doing its job, you already have the data and software you need to drive your demand planning process....
Connie Whitehouse
Sep 5, 2024
Expert Series
Trade Promotion Management Software Should Ensure Financial Discipline
Strong RGM must include stringent financial discipline over one of largest expense lines in a CPG organization’s P&L - the trade budget. Learn how to...
Darren Little
Aug 20, 2024
TPM
Deduction Management for Emerging CPG Brands: Buying a system or outsourcing?
Deduction management is critical for emerging companies in the CPG industry. Review deduction management best practices and how deductions management...
CPGvision Team
Aug 12, 2024
TPM
Success Factors of Emerging Brands in the CPG Industry
Discover the winning strategies that propel emerging brands to success in the competitive CPG industry. Learn the key factors driving their growth.
CPGvision Team
Apr 26, 2024
TPM
Preparing for AOP: A Powerful Checklist for CPG Companies
Get ready for AOP season with our checklist, designed to help CPG companies streamline their planning process and ensure all elements are covered.
CPGvision Team
Feb 23, 2024
Expert Series
The Million Dollar Mistake: The Hazards of Planning your Trade Spend in spreadsheets
Explore the importance of advanced trade promotion management systems in avoiding costly million-dollar errors due to forecasting inaccuracies.
CPGvision Team
Feb 19, 2024
Expert Series
Unlocking the Power of Helpfulness: How CPGvision Enhances Business Relationships
Embody the philosophy of HELP—honesty, empathy, listening, problem-solving—and enhance business relationships and community well-being.
Jon Parker
Feb 16, 2024
TPM
Algorithmic Approaches to Predict Future Volume & Sales in CPGs
Explore how algorithmic approaches, including statistical, econometric, and machine learning, revolutionize volume and sales predictions in CPGs.
Patryk Krysiński
Feb 9, 2024
Expert Series
Tools vs. Solutions: The Value of Focusing on Solutions
Discover how prioritizing solutions over mere tools can drive innovation, enhance problem-solving, and lead to more effective outcomes in business.
Jon Parker
Feb 2, 2024
CPGvision Platform
How CPG Brands Can Use Price Elasticity for Shelf Price Optimization
Explore how CPGvision's Price Scenario Planning tool empowers CPG brands to optimize shelf pricing in the face of inflation and market changes.
CPGvision Team
Jan 29, 2024
CPGvision Platform
Why "Human in the Loop" Scenario Planning is Key for Efficient Trade Promotions
Explore how 'Human in the Loop' scenario planning with AI boosts trade promotion efficiency in the CPG industry. Learn key strategies with CPGvision.
CPGvision Team
Jan 22, 2024
CPGvision Platform
10 CPG Trade Promotion Spending Strategies to Maximize ROI in 2024
Discover 10 proven CPG trade promotion spending techniques to boost ROI in 2024. Learn effective strategies for impactful trade marketing investments.
CPGvision Team
Jan 17, 2024
TPM
How to Find the Best Trade Promotion Software Vendor
Discover our guide on selecting the best Trade Promotion software vendor; essential tips, strategies, and criteria to make an informed decision.
CPGvision Team
Jan 17, 2024
TPM
Is Your Trade Spend Management Effective? 3 Questions to Ask Now
Discover if your trade spend management hits the mark with these 3 questions. Evaluate your strategy's effectiveness for improved ROI and success.
CPGvision Team
Jan 14, 2024
Expert Series
How CPG Companies Can Drive Growth in an Uncertain Market
Explore insights for CPGs on navigating market uncertainties with strategies on smart pricing, promotion, and adaptability from a tech CEO's...
Guy Weismantel
Jan 12, 2024
TPM
Understanding Budget and Liability Accruals
Explore the essentials of budget and liability accruals in TPM software. Learn to manage finances accurately for effective trade promotion strategies.
CPGvision Team
Jan 9, 2024
TPM
A Guide to Mastering Deduction Management in the CPG Industry
Transform your trade promotions! Learn the importance of effective deduction management and discover how technology can revolutionize your approach.
CPGvision Team
Jan 8, 2024
Expert Series
How Smaller CPG Companies Can Utilize Technology to Compete in the CPG Arena
Discover how smaller CPG companies can leverage technology to compete effectively in the market. Explore the importance of adopting technology for...
Connie Whitehouse
Jan 5, 2024
Expert Series
Why CPG CEOs Should Partner with Trusted Vendors for AI and Decision Intelligence
Learn why partnering with a trusted vendor for AI and Decision Intelligence is crucial for CPG CEOs. Expertise & strategic collaboration play a...
Guy Weismantel
Jan 4, 2024
TPM
How Advanced TPM Solutions Can Turbo-Charge Forecast Accuracy
Learn how CPGvision's cutting-edge solutions in Trade Promotion Management transform data into precise predictions, enhancing your CPG strategy.
CPGvision Team
Dec 20, 2023
TPM
How to Drive Trade Promotion Profitability: Harnessing Analytics and Real-Time Insights
Explore the direct link between efficient reconciliation and profitability. Unravel strategies to streamline processes and boost your bottom line.
CPGvision Team
Dec 14, 2023
Expert Series
Discover The Power of Decision Intelligence for Trade Promotions
Explore the future of trade promotions with PSignite's blog on Decision Intelligence. Uncover how AI and expert insights revolutionize CPG strategies.
Guy Weismantel
Dec 6, 2023
Expert Series
Decision Intelligence: A Game-Changer for CPG CEOs in Trade Promotion Management
Discover how Decision Intelligence outperforms AI in CPG trade promotion management. Elevate your CPG strategies with our expert insights.
Guy Weismantel
Dec 2, 2023
TPM
How to Mitigate Cannibalization in Trade Promotions Within the CPG Industry
Discover strategies for mitigating trade promotion cannibalization in the CPG industry. Learn how to balance promotions, optimize efforts, and drive...
CPGvision Team
Nov 29, 2023
Expert Series
How CPG CEOs Can Get Started with Decision Intelligence for Trade Promotion Management
Unlock the potential of Decision Intelligence in the CPG industry and learn how CEOs can enhance trade promotion management through practical steps.
Guy Weismantel
Nov 27, 2023
Expert Series
The 'Black Box' Dilemma for Decision Intelligence in The CPG Industry
Uncover the risks of 'black box' approaches in CPG Decision Intelligence and learn why transparency and efficiency is key for CPG leaders in our blog.
Guy Weismantel
Nov 22, 2023
Expert Series
How Data Can Help Build a Winning Strategy for CPG Companies
Explore the impact of a robust data strategy in CPG. Learn how CPGvision empowers businesses with data harmonization, governance, and AI-driven...
Connie Whitehouse
Nov 13, 2023
TPO
How to Master Trade Promotion Optimization (TPO) in the CPG Industry
Discover the secrets of trade promotion optimization with our comprehensive guide, covering all aspects to increase sales and profitability.
CPGvision Team
Nov 6, 2023
Expert Series
How to Choose the Right Decision Intelligence Vendor for Trade Promotion Management
Unlock the secrets to selecting the right Decision Intelligence vendor for your CPG brand. Learn the key factors for elevating your trade promotion...
Guy Weismantel
Nov 1, 2023
Expert Series
10 Mistakes Spreadsheets Cause in Trade Promotion Planning
Uncover 10 mistakes people make when relying on spreadsheets for trade promotion planning, and how a TP planning solution enhances accuracy.
Guy Weismantel
Oct 27, 2023
TPO
How to select your trade promotion optimization vendor: A comprehensive checklist
Explore the essential factors for selecting the right trade promotion optimization vendor with our comprehensive checklist.
Guy Weismantel
Oct 25, 2023
CPGvision Platform
Why Budget & Allocation is Crucial for Trade Promotion Success
Dive into the pivotal role of budgeting in trade promotions. Discover how strategic allocation maximizes ROI and sets the stage for success.
CPGvision Team
Oct 20, 2023
RGM
Key Strategies for Effective Revenue Growth Management (RGM)
Uncover the secrets of effective revenue growth management (RGM) with our article on key strategies for the CPG industry. Transform your business...
CPGvision Team
Oct 16, 2023
RGM
Is Your CPG Business Maximizing Revenue Growth? Find Out Now
Explore how well your business is managing revenue growth with our informative article. Get the insights you need to boost your bottom line!
CPGvision Team
Oct 6, 2023
RGM
13 Questions About Revenue Growth Management (RGM) in the CPG Industry Answered
Get answers to the 13 most common questions about revenue growth management with our informative article. Don't miss out on these valuable insights!
CPGvision Team
Oct 3, 2023
RGM
What to Look for in an RGM Solution for CPG Companies
Discover the key elements that can drive success and transform your revenue growth strategies when selecting a Revenue Growth Management (RGM)...
CPGvision Team
Sep 15, 2023
RGM
How to Choose the Right Revenue Growth Management Solution for your CPG Company
Choosing the right revenue growth management tool can be a game-changer. Dive into our article to discover the key factors you need to consider!
CPGvision Team
Aug 29, 2023
RGM
How Revenue Growth Management Software Can Transform Your CPG Brand
Understand the importance of effective revenue growth management with our enlightening article. Learn how to drive your business growth to new...
CPGvision Team
Aug 25, 2023
RGM
What is revenue growth management (RGM) for CPG companies?
Master the principles of revenue growth management for CPG companies with our informative article. Start reading now to transform your strategies!
CPGvision Team
Aug 23, 2023
RGM
The Ultimate Guide to RGM (Revenue Growth Management) in CPG Industry
Want to grow your CPG business? Our comprehensive guide to revenue growth management provides the tools and strategies you need. Don't miss out!
CPGvision Team
Aug 12, 2023
TPM
The Difference Between Trade Promotion Management and Trade Promotion Optimization
Master the world of trade promotions! Learn the differences and similarities between TPM & TPO to improve your marketing strategy.
CPGvision Team
Aug 9, 2023
Expert Series
How to ensure success in trade promotion management implementation
Are you implementing a trade promotion management system? Stay prepared and avoid a failed TPM implementation thanks to our list of common risk...
Art Roldan
Aug 6, 2023
TPM
Accurate Data Modeling: The Secret to an Effective Trade Promotion Management and Optimization Strategy
Discover how accurate data modeling can significantly improve and revolutionize your trade promotion management and optimization strategies.
CPGvision Team
Aug 2, 2023
TPM
What is Trade Promotion Management in the CPG industry? A guide to answer all your questions.
Trade promotion management (TPM) in the CPG industry describes the process of budgeting, planning, and reconciling a company's trade spending.
CPGvision Team
Aug 2, 2023
TPO
3 Trade Promotion Optimization Tips for CPG Brands in 2023
Stay ahead of the curve in 2023 with our top 3 trade promotion optimization tips tailored for CPG brands. Boost your marketing strategy and ROI today.
CPGvision Team
Aug 1, 2023
TPM
How to Master Trade Promotion Management (TPM) Planning
Master the art of TPM planning with our guide. Learn how to bridge the gap between corporate strategy and sales, and drive your CPG company to...
CPGvision Team
Jul 27, 2023
RGM
Why Your CPG Brand Should Invest in Revenue Growth Management (RGM) Software
Discover the transformative power of integrated RGM software. Learn how this investment can streamline your operations and drive revenue growth.
CPGvision Team
Jul 12, 2023
Annual Operating Plans: A Comprehensive Guide for CPG Success
Learn all about annual operating plans (AOP) and how they drive business decisions. Discover the key components and benefits of an AOP in this blog.
CPGvision Team
Jul 6, 2023
TPO
An Overview of Trade Promotion Optimization in the Consumer Products Industry
Learn how trade promotion optimization revolutionizes the consumer products industry, driving better results and maximizing return on investment.
CPGvision Team
Jun 28, 2023
TPO
How TPO Analytics and Data-Driven Insights Can Revolutionize Trade Promotions
Leveraging trade promotion optimization solutions is key to staying competitive in the competitive world of consumer packaged goods.
CPGvision Team
Jun 27, 2023
TPO
The Benefits of Trade Promotion Optimization (TPO) for Manufacturers & Retailers
Learn about the transformative benefits of trade promotion optimization for both manufacturers and retailers in today's competitive market landscape.
CPGvision Team
Jun 23, 2023
TPO
What is Trade Promotion Optimization (TPO) & why your business needs it
Get the lowdown on trade promotion optimization and find out why it's essential for boosting sales and brand performance in our latest post.
CPGvision Team
Jun 23, 2023
TPM
Everything You Need to Know About Trade Promotion Management (TPM)
Discover the secrets of trade promotion management with our comprehensive guide, covering all aspects to increase sales and profitability for your...
CPGvision Team
Jun 14, 2023
TPM
A Guide to Trade Promotion Management Software for Consumer Goods Companies
Learn how trade promotion management software can help you manage your trade spend more effectively, ultimately leading to improved profitability.
CPGvision Team
Jun 14, 2023
TPO
Why Trade Promotion Optimization Software is A Must-Have to Elevate Your Trading Strategy
Transform your trade strategy with the power of trade promotion optimization software, offering innovative tools and analytics for success.
CPGvision Team
Jun 6, 2023
TPM
Why TPM Software is a Must-Have for Consumer Packaged Goods (CPG) Companies
Discover the critical role of TPM software in CPG companies and learn how to track, analyze, and optimize your trade promotion activities for maximum...
Paul Krause
May 18, 2023
TPM
Trade promotion best practices for seasonal products in CPG
Discover the best practices for consumer packaged goods companies, when it comes to the trade promotion of seasonal products.
CPGvision Team
May 15, 2023
TPM
A layperson's guide to some essential trade promotion legislation and regulations
Comprehending trade promotion rules and regulations can be difficult, but is critical for CPG firms' performance.
CPGvision Team
May 4, 2023
TPM
3 Ways to Leverage Trade Promotions for Product Launches in CPG
Discover strategies to maximize the impact of trade promotions for CPG product launches. Learn tips for timing, targeting, & optimizing your...
CPGvision Team
May 4, 2023
TPO
What to Look for in a Trade Promotion Optimization (TPO) Software
Discover key features and considerations when choosing a TPO software. Learn how the right tool can revolutionize your trade promotion strategies.
Shelley Fow
Mar 31, 2023
TPM
TPx macro trends for 2023
Discover what CPG companies and trade promotion professionals can expect from trade promotion and macro trends in 2023.
CPGvision Team
Mar 29, 2023
RGM
Trade promotion strategy in the face of Private Label growth
Navigate the rise of Private Label growth with trade promotion strategies. Understand how RGM software helps evaluate trade events and make decisions.
CPGvision Team
Mar 15, 2023
TPM
How to Choose the Right Trade Promotion Execution (TPx) Solution for Your CPG Company
Discover the key considerations for choosing the right TPx solution for your CPG company. Learn how the right choice can drive your trade promotion...
CPGvision Team
Mar 9, 2023
TPM
What is artificial intelligence and machine learning, and how does it impact my TPx activities?
Find out how artificial intelligence and machine learning can make a difference to your trade promotion activities with CPGvision
CPGvision Team
Mar 8, 2023
TPM
Evaluating Trade Promotion Management (TPM) Solutions? Focus on This
Discover the top 3 factors to consider when evaluating TPM solutions and learn how to maximize your trade promotion investment with CPGvision's blog.
CPGvision Team
Mar 8, 2023
TPM
How to Prepare for Your Next Post-Audit Deduction
Learn the essential steps to effectively prepare for a post-audit deduction. Discover strategies to safeguard your finances and streamline the audit...
CPGvision Team
Mar 2, 2023
TPM
4 Trade Promotion Management (TPM) Best Practices to Maximize ROI - by CPG experts
Learn how to cultivate strong retailer relationships and use data to drive your strategy with CPGvision's blog: Your guide to the best practices for...
CPGvision Team
Feb 23, 2023
TPM
How to Implement Trade Promotion Management Software At Your CPG Company
Discover key steps to successfully implement Trade Promotion Management (TPM) software for more efficient trade promotions in your CPG company.
CPGvision Team
Feb 7, 2023
TPM
3 Mistakes CPG Companies Make When Planning Trade Promotions
Avoid common pitfalls in trade promotion planning with our guide. Learn how to optimize your strategies for increased ROI and market success.
CPGvision Team
Feb 6, 2023
TPM
3 Signs Your CPG Business Needs a Trade Promotion (TPx) Software Upgrade
Recognize the signs that your CPG business needs a trade promotion solution upgrade. Learn how an upgrade can enhance efficiency and improve overall...
CPGvision Team
Feb 6, 2023
TPM
How to Succesfully Implement a TPM System
Learn about the essential aspects you should keep in mind to ensure you’re successful in implementing a TPM system.
CPGvision Team
Jan 10, 2023
TPM
TPM User Adoption is Never a “One Size Fits All”
Successful TPM User Adoption starts long before implementation. Each business is different and requires a tailored approach.
CPGvision Team
Jan 10, 2023
TPM
Top 5 Capabilities to Look for in a Trade Promotion Management (TPM) Software
Discover the top 5 capabilities that trade promotion companies should look for from a trade promotion management software.
CPGvision Team
Jan 9, 2023
TPM
Should CPG Manufacturers Promote More or Less During Inflationary Times?
With inflation expected to continue, should CPG Manufacturers invest more or less in in-store trade promotions?
CPGvision Team
Jan 6, 2023
TPM
From Spreadsheets to Software: Top TPM Capabilities
Making the switch from spreadsheets to a TPM software offers capabilities to enhance productivity and increase trade dollars.
CPGvision Team
Dec 15, 2022
TPM
How to Optimize Your Trade Promotion Planning Process in Your TPM Software
Learn the secret to optimizing your trade promotion planning cycle and discover how to leverage data and technology in your TPM software for better...
CPGvision Team
Nov 29, 2022
TPM
TPM or TPO: Which Should Come First for CPG Brands?
Explore the debate between Trade Promotion Management and Optimization in the CPG industry. Find out which one should come first for maximum growth.
CPGvision Team
Nov 22, 2022
TPM
When a Trade Promotion Management (TPM) System is a Must
Find out when a Trade Promotion Management (TPM) solution is a must for your business. Explore the benefits and impact of TPM on your bottom line.
CPGvision Team
Nov 21, 2022
TPM
The Most Important Trade Promotion KPIs for Post-Promotion Analysis
We’ve gathered the top 10 KPIs to help you improve your trade performance for effective post-event analysis.
CPGvision Team
Oct 31, 2022
TPM
Quantify Your Trade Promotion Management (TPM) Software Investment with an ROI Calculator
Discover how to quantify your TPM software investment using an ROI calculator and learn how to make data-driven decisions for your business.
CPGvision Team
Oct 5, 2022
TPM
Run a successful RFP for CPG trade promotion management
Stay prepared from organizational readiness through to vendor selection, complete with a template specific to trade promotion management in CPG.
CPGvision Team
Sep 10, 2022
TPM
A Deeper Look into Trade Promotion Management (TPM) in the CPG Industry
A comprehensive guide to understanding the TPM process. Learn how to optimize trade spend processes and boost account management to a new level.
CPGvision Team
Jul 13, 2022
TPM
Why Your Next TPx Software Provider Should Be People-Centric
Choosing a TPx software provider? Find out why a people-centric provider could be your best bet, the benefits and how it can transform your business.
CPGvision Team
Feb 12, 2021
TPM
Fueling the Supply Chain during a Global Pandemic
We want to tip our hat to the hero companies that are ensuring a supply of products continue to be available to consumers.
CPGvision Team
May 23, 2020
TPO
Promotion analysis: How to measure the success of a promotion
Here's how to dig into promotion analysis to effectively measure the success of a promotion
CPGvision Team
Jan 27, 2019
TPO
How CPGs Can Prevent Overspend Surprises in Trade Promotions
Discover how CPGvision eliminates overspend surprises with real-time tracking and customized financial insights, so you focus on budget management.
CPGvision Team
Aug 8, 2018
TPM
Annual Planning Doesn’t Have to Start From Scratch
Say goodbye to spreadsheets & discover how CPGvision streamlines annual planning for CPGs with target management, enhancing accuracy & efficiency.
CPGvision Team
Jun 5, 2018
TPO
Beyond Spreadsheets: How Cloud-Based Solutions are Revolutionizing Trade Promotions
Explore the shift from Excel to cloud-based solutions in the CPG industry. Discover how CPGvision offers a smarter, more efficient approach.
CPGvision Team
Apr 17, 2018
TPO
Finance departments are the new driving force of trade spend projects
Finance departments are responsible, in part, for knowing how much money is being spent on trade spending for each product.
CPGvision Team
Jan 5, 2018