TPM
From Spreadsheets to Software: Top TPM Capabilities
Making the switch from spreadsheets to a TPM software offers capabilities to enhance productivity and increase trade dollars.
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TPM
How to Optimize Your Trade Promotion Planning Process in Your TPM Software
Learn the secret to optimizing your trade promotion planning cycle and discover how to leverage data and technology in your TPM software for better...
CPGvision Team
Nov 29, 2022
TPM
TPM or TPO: Which Should Come First for CPG Brands?
Explore the debate between Trade Promotion Management and Optimization in the CPG industry. Find out which one should come first for maximum growth.
CPGvision Team
Nov 22, 2022
TPM
When a Trade Promotion Management (TPM) System is a Must
Find out when a Trade Promotion Management (TPM) solution is a must for your business. Explore the benefits and impact of TPM on your bottom line.
CPGvision Team
Nov 21, 2022
TPM
The Most Important Trade Promotion KPIs for Post-Promotion Analysis
We’ve gathered the top 10 KPIs to help you improve your trade performance for effective post-event analysis.
CPGvision Team
Oct 31, 2022
TPM
Quantify Your Trade Promotion Management (TPM) Software Investment with an ROI Calculator
Discover how to quantify your TPM software investment using an ROI calculator and learn how to make data-driven decisions for your business.
CPGvision Team
Oct 5, 2022
TPM
Run a successful RFP for CPG trade promotion management
Stay prepared from organizational readiness through to vendor selection, complete with a template specific to trade promotion management in CPG.
CPGvision Team
Sep 10, 2022
TPM
A Deeper Look into Trade Promotion Management (TPM) in the CPG Industry
A comprehensive guide to understanding the TPM process. Learn how to optimize trade spend processes and boost account management to a new level.
CPGvision Team
Jul 13, 2022
TPM
Why Your Next TPx Software Provider Should Be People-Centric
Choosing a TPx software provider? Find out why a people-centric provider could be your best bet, the benefits and how it can transform your business.
CPGvision Team
Feb 12, 2021
TPM
Fueling the Supply Chain during a Global Pandemic
We want to tip our hat to the hero companies that are ensuring a supply of products continue to be available to consumers.
CPGvision Team
May 23, 2020
TPO
Promotion analysis: How to measure the success of a promotion
Here's how to dig into promotion analysis to effectively measure the success of a promotion
CPGvision Team
Jan 27, 2019
TPO
How CPGs Can Prevent Overspend Surprises in Trade Promotions
Discover how CPGvision eliminates overspend surprises with real-time tracking and customized financial insights, so you focus on budget management.
CPGvision Team
Aug 8, 2018