Get the industry expertise you need to effectively manage trade promotions, optimizations, and revenue growth management for CPG innovators.
Understanding and maximizing the role of trade fund management can lead to sustainable success for CPG manufacturers. Read this valuable blog on how...
If your Trade Promotion Management software is doing its job, you already have the data and software you need to drive your demand planning process....
Strong RGM must include stringent financial discipline over one of largest expense lines in a CPG organization’s P&L - the trade budget. Learn how to...
Deduction management is critical for emerging companies in the CPG industry. Review deduction management best practices and how deductions management...
Discover the winning strategies that propel emerging brands to success in the competitive CPG industry. Learn the key factors driving their growth.
Get ready for AOP season with our checklist, designed to help CPG companies streamline their planning process and ensure all elements are covered.
Explore the importance of advanced trade promotion management systems in avoiding costly million-dollar errors due to forecasting inaccuracies.
Embody the philosophy of HELP—honesty, empathy, listening, problem-solving—and enhance business relationships and community well-being.
Explore how algorithmic approaches, including statistical, econometric, and machine learning, revolutionize volume and sales predictions in CPGs.
Discover how prioritizing solutions over mere tools can drive innovation, enhance problem-solving, and lead to more effective outcomes in business.
Explore how 'Human in the Loop' scenario planning with AI boosts trade promotion efficiency in the CPG industry. Learn key strategies with CPGvision.
Discover 10 proven CPG trade promotion spending techniques to boost ROI by making every dollar in your trade budget work harder.