Get the industry expertise you need to effectively manage trade promotions, optimizations, and revenue growth management for CPG innovators.
Master the world of trade promotions! Learn the differences and similarities between TPM & TPO to improve your marketing strategy.
Are you implementing a trade promotion management system? Stay prepared and avoid a failed TPM implementation thanks to our list of common risk...
Discover how accurate data modeling can significantly improve and revolutionize your trade promotion management and optimization strategies.
Trade promotion management (TPM) in the CPG industry describes the process of budgeting, planning, and reconciling a company's trade spending.
Stay ahead of the curve in 2023 with our top 3 trade promotion optimization tips tailored for CPG brands. Boost your marketing strategy and ROI today.
Master the art of TPM planning with our guide. Learn how to bridge the gap between corporate strategy and sales, and drive your CPG company to...
Discover the transformative power of integrated RGM software. Learn how this investment can streamline your operations and drive revenue growth.
Learn all about annual operating plans (AOP) and how they drive business decisions. Discover the key components and benefits of an AOP in this blog.
Learn how trade promotion optimization revolutionizes the consumer products industry, driving better results and maximizing return on investment.
Leveraging trade promotion optimization solutions is key to staying competitive in the competitive world of consumer packaged goods.
Learn about the transformative benefits of trade promotion optimization for both manufacturers and retailers in today's competitive market landscape.
Get the lowdown on trade promotion optimization and find out why it's essential for boosting sales and brand performance in our latest post.