Fruit of the Loom

Apparel industry business challenges

The momentum and buying shift toward comfort, basics, and athletic-inspired casual wear has produced an influx of competition. Maintaining brand loyalty in a sea of start-ups offering t-shirt clubs and underwear subscriptions has disrupted the traditional repeat purchase model across the basic apparel category. As manufacturers race to grow collections and rollout new SKUs to satisfy retailer and consumer demands, the supply chain is under significant pressure. Sustainable sourcing and production, as well as inventory intelligence and speedy fulfillment, require a strategic omnichannel retailing strategy to remain profitable.

Quality never goes out of style

Fruit of the Loom, one of the world’s leading marketers and manufacturers of basic family apparel, is no stranger to evolution. The American company has successfully developed product lines beyond underwear to include quality casual-and active-wear for consumers of all ages. Fruit of the Loom is adapting to the shifting market dynamics and is addressing demands for personalization, brand experience, and convenience by focusing on both product and fulfillment innovations. The company has introduced direct-to-consumer programs, including auto delivery and its Fresh Picks subscription box, as well as forged a strategic partnership with CPGvision to elevate Trade Promotion Management (TPM) strategies with retailer partners.

Why CPGvision?

Five key differentiators fueled Fruit of the Loom’s decision to implement CPGvision’s cloud-based solution:

Salesforce Platform

CPGvision is built on Salesforce’s secure, cloud computing infrastructure. This enabled Fruit of the Loom to seamlessly integrate the TPM platform into its existing Salesforce ecosystem, creating a tightly integrated closed-loop system.

Features and UI

CPGvision’s clean, modern interface and APIs provided Fruit of the Loom with the real-time reporting features and out-of-the-box functionality they required.

Speed to market

Due to its proven methodology and expertise, CPGvision fulfilled Fruit of the Loom’s need for implementation speed. Fruit of the Loom was up and running on the CPGvision platform in less than 18 weeks.

Total cost of ownership

CPGvision’s subscription-based platform was better priced and more affordable compared to other TPM solutions.

Personalized support

CPGvision offers Fruit of the Loom boutique responsiveness, highly personalized support and 100 years of combined real-world experience spanning TPM, Salesforce and Consumer Goods.